From an early age, I was drawn to entrepreneurship—whether it was running a lemonade stand or crafting creative products for my neighborhood, I was always driven by the desire to build and create. Over time, my journey evolved beyond personal pursuits to a deep understanding of how businesses thrive when they align with their core purpose, values, and truly serve their customers.

Throughout my career, I've seen how businesses can lose their way when they chase trends or follow 'best practices' that don't align with their true mission or their customers' needs. This misalignment leads to aimless decision-making, scattered resources, and missed opportunities. Instead, I believe in focusing on what matters most—your customers, your vision, your unique voice, and the passion that drives your team.

As a fractional product strategist and innovation expert, my goal is to help businesses develop clear strategies grounded in research and aligned with their core purpose. With extensive experience across industries, including technology, finance, and consumer products, I have a proven track record of driving $100M+ opportunities, fostering agile innovation cultures, and creating products that resonate with consumers. I’ve worked with leading global tech companies to create AI-driven innovations and financial institutions to design consumer-centric strategies that improved customer experience processes. I work with teams to uncover valuable insights, create actionable roadmaps, and develop innovative products that resonate with the market. My approach is rooted in building long-term, sustainable growth by fostering innovation and agility—helping your company not just grow, but thrive with intention.